The March 19th release date is now nailed down but the math just doesn't add up. And you can tell by the Toxic team playing it tough with that 'alpha energy' angle by refusing to budge from their stance against the juggernaut of Dhurandhar 2. But at the same time, the PR machine behind Yash’s next is starting to look a bit wobbly. Meanwhile, we've got a bombshell that has just dropped – apparently Dil Raju has managed to snag the AP/TG rights for a staggering ₹120 crore. Let's get real - a share of ₹84 crore in the Telugu states is what KGF: Chapter 2 pulled in at its absolute peak when Yash-mania was in full swing. Asking for ₹120 crore from a non-sequel - that's a stretch even the most optimistic in the trade are having a hard time swallowing
The "shock and awe" tactics don't stop at the border. Now we've got a load of tweets popping up left, right and centre claiming some sort of ₹105 crore overseas deal. It's all very much a " fake it 'til you make it" sort of thing. Until the teaser dropped, there was a suspicious lack of buzz on the ground for Toxic - which was a bit unusual for a Yash film. Then the footage finally dropped and it was a bit of a mixed bag: the visuals were cool - but the pep the fans were all waiting for never really kicked in
By bandying around these huge figures, KVN Productions is trying to make everyone believe that Toxic is on the same playing field as Dhurandhar 2. But the internet isn't going to fall for that – people on social media are already making fun of the whole thing. Trolls are placing bets on just when the team will come out and announce some sort of "imaginary" ₹200 crore Hindi rights deal. And in an industry where credibility is what really counts - all these whopping big numbers are probably causing more damage than the competition ever could.